Starting Results

Reading – The Hardware Startup

After being snowed in for four days, I am ready to get out of the house. Am I ready to go back to work? The extended weekend is giving me an unprecedented amount of time to develop RBC. The hypothesis is I can grow the audience and opportunity using social media (and essential no money).

Even with the minor amount of work, the results have been promising. MakerCast a podcast focused on the making community reached out to me for a guest appearance. I arranged a local, recurring speaking series at NovaLabs makerspace. I arranged meetings with manufacturing focuses county and trade groups. These opportunities came from social engagement.

The secondary hypothesis of growing an audience is still unverified. Building an audience is more of a long-term grind. I do not expect viral growth from delivering value through product development content. The increased visibility is leading to more opportunity which is encouraging at this point.

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