Reading – Zero to One by Peter Thiel

“If you want to create and capture lasting value, do not build an undifferentiated commodity business.”

As we polish to become the best version of ourselves, we must question identity and goals. I saw the news Bowie is dead. In the creative space, he is the invention and reinvention of self. The market moves to where he already is.

Why struggle for sameness when we are all unique?

Why struggle to stay the same when we all change?

Bowie made change work over decades. Countless (not always successful) experiments colored his legendary career. Colored his story.

Every person and business faces the same requirement for relevancy. Engage the market. Interact with your community. Evolve and build your own story.

In our youth, simple choices emote persona and identify our community (tribe) membership. I wear pants like this. You wear pants like that. I listen to XYZ. You listen to ABC. As we develop, successful people are far more nuanced, multi-spectral. How can this relate to startups?